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The website trafficpuckmailer.com states the following, "Has Your Traffic Been Lacking? Let Us Help You Get Off The Bench And Into The Sales Game! TrafficPuckMailer Provides A Slap Shot Of Success! Building your own list takes a great deal of money, dedication and time." I viewed that the webpage also said " But what if there was a system out there that allowed you to tap into an existing list filled with active prospects and buyers? Just imagine what that could do for your online income." They also said " Reaching thousands of fans every day and tens of thousands every month! All eager to see what you have to offer." The meta header had Viral List Builder as the first search term. This keyword is followed by Instant Affiliate Commissions, Listbuilder, and List Builder which isn't as important as Viral List Builder. The other words they used was Safelist. Listbuilding is included but will not be seen by search engines.